Strategic Book Marketing and Advertising Campaigns
Our marketing bundles are devised after listening closely to you and reading detailed weekly and monthly analytics to understand your audiences behavior. We aim to publish your book and make it a resounding success, possibly even a bestseller.
Our comprehensive services include:
• Social Media Marketing
• Author websites designed with SEO Optimization
• Podcast/ TV Interviews
• Book Signing events
• PR Campaigns and Reviews
• Ads on Facebook, Twitter, or YouTube
• Direct email marketing
• Target market centric campaigns
• Mailing/subscriber lists
Flint Group Publishers wants to make sure you know we are not promising a certain amount of sales. We use the industry’s best practices and our record shows sales. Our team has experience with authors who tried self-publsihing and sold 1 book (you can guess their mom was involved). Our marketing strategies created higher sales for their new book.
Marketing
Bundles
First of all, you may not need our marketing experience and strategies. Since we set you up with the distributor with your account, you can handle a lot of it yourself. However, most good authors are not marketers and can use a little or a lot of marketing for their book.
What you need to sell your book will be different than what another book should have to be successful. Our marketing bundles are devised to mix in different features to make sure you receive the most exposure for your budget.
There are a few marketing items your book should take advantage of to get it exposure.
1. Author Website: Most agents, publishers, and consultants will tell you this is a requirement. If your potential market has to make a decision about buying your book based on the paragraph and the first 10 pages provided in a sample at online retailers, that is not much information.
2. A+ Content and images that is listed where your book is being sold. Needs to answer questions and hard sell your work.
3. 3D Mockup of your book: you will need this for posts, press releases, and publicity articles.
4. Social Posting: Must have a narrative that speaks to your book’s audience and not just be about you and your book—it must be of interest to your target market.
5. Marketing to your centers of influence: Many of your best buyers will be your friends, family, and acquaintances through organizations and networking goups.
Each book will need a customized marketing strategy.
To save you money and provide information for your budget, we have a predetermined list of features that work together, but they may or may not be applicable to your book. For instance, you may already have an author’s website, A+ content, and a 3D mockup of your book for promotional purposes.
If you choose any of the bundles, these features can be switched out with other items that purchased individually will be more expensive.
Supplemental
Requires Paperback or Kindle format- This book marketing program includes marketing that you need to get our book noticed. We identify your target audience, create A+ content, and develop an online presence through a dedicated website. The site will include hosting, an SSL certificate, optimization for search engines, and researched SEO meta tags.
OR
- You may not need or want a website so you can trade that feature out for a social posting campaign that comes with interesting images and information that refer to your book but focus on your target market.
Accelerator
Requires Paperback or Kindle formats- This plan is designed to increase book sales and give your book the best chance of becoming successful. It focuses on high-impact strategies and pre-launch publication momentum. It includes the elements from the Supplemental Marketing Bundle, such as the website, which will be launched one month before the publication of your book. Your social posts will be set up to start two weeks pre-publication and continue in intervals you choose to be created and for which platforms.
OR
- You may opt for a pre-launch countdown to publication, reviews for your book, and a free book promotion to gain reviews instead of a website.
BookBuzz
Requires Paperback, Hardcover, or Kindle formats- This tactic is intended to increase demand for your book before it even launches by generating buzz, encouraging word-of-mouth, and creating excitement. The intention is to make your book a highly anticipated event that readers will be eager to obtain. It includes the features in the Accelerator Plan, such as the social post campaign. Marketing specials, promotion countdowns, and reviews are part of the strength of this plan. If your book includes images, in this plan up to 10 will edit, retouch, and format for CMYK printing but if it does not have images, then your budget will be on the lower side of the estimate.
OR
- You may decide to pick publication listing ads that reach libraries and a postcard direct mail campaign and switch out another option.
Pinnacle
Requires Paperback, Hardcover, epub, or Kindle formats- This plan is designed to not only promote your book but also establish you as a recognizable and influential author. It focuses on long-term success through brand-building, audience engagement, and multi-channel marketing. It includes all of the options in our marketing strategy, including a podcast to post socially and publish on your website. You may have a lot of images in your book, and in this plan, up to 20 will be edited, retouched, and formatted for CMYK printing. Your Epub will be sent to reviewers, and it can include direct marketing in the form of postcards and flyers. This is the top marketing plan, which has a broad estimate range that will be based on how many features you would like to use on marketing your book.